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Read about the "RETHINK CHURCH" campaign below.

RETHINK CHURCH is a new welcoming campaign that will raise awareness of The United Methodist Church by posing the rhetorical question, “What if church were a verb?” It is an evolution of the denomination’s “Open hearts” advertising and welcoming ministry. As the next evolution of the “Open hearts. Open minds. Open doors.”welcoming and advertising campaign, RETHINK CHURCH seeks to redefine the church experience beyond the church doors and invite people to become engaged in the world.

The campaign goal is sweeping and ambitious – to invite the church and those unchurched who seek spiritual fulfillment, to become more outwardly focused and engaged in the world. The campaign seeks to offer the church, not as a place to come to and stay within, but as a base of operation for expressing faith by moving out into communities and around the globe to become part of God’s plan for world transformation. The grand hope is to spark a global conversation about what it means to live as a person of faith, a disciple of Jesus Christ, in the 21st century. If the campaign is successful, it will be the catalyst for a radical return to understanding of what the gospel means to us today. The 2008 General Conference approved the campaign, representing a significant investment by the church’s leadership in awareness of the denomination. It makes The United Methodist Church a rarity among mainline Protestant denominations in its ongoing commitment to public-communications ministry. The campaign consists of major media and “new media” advertising, supported heavily by a dynamic Web presence, and myriad opportunities for local-congregation involvement. The campaign is designed to deliver 95 million media impressions over a four-year period.

RETHINK CHURCH is a call to refocus our ecclesiology, to ask the question, “What has God called The United Methodist Church to be in the 21st century?” To see church in a way that is aligned closely to Scripture, to be sent into the world and to be more faithful to the tradition of John Wesley who believed the world was his parish.